MoneyGram · 2015

MoneyGram - Ramadan 2015

Client: MoneyGram
Market: Africa
Agency: Blue Lions
Expertise: Film production
Sector: Finance and insurance
Year: 2015

Blue Lions set up digital activations for MoneyGram Africa based on their Facebook page. An ingredient mixing tool was provided to the community to create brand affinity, and a photo contest was launched based on the Iftar table to empower fans during this particular time of the year. Try our ingredient mixer or share your Iftar table here: https://www.moneygram.com/ramadan

In detail

How we worked for MoneyGram

Expertise involved

Film production
TV commercials, brand films and digital films: 500 films produced.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for MoneyGram: MoneyGram Africa · MoneyGram Africa - Brand Content - Loïc Dablé · MoneyGram - CAN 2015

Work