MoneyGram · 2015

MoneyGram Africa

Client: MoneyGram
Market: Africa
Agency: Blue Lions
Expertise: Content production Influencer marketing Media buying Social media
Sector: Finance and insurance
Year: 2015

MoneyGram trusted Blue Lions with the launch and management of MoneyGram Africa to raise awareness and develop brand engagement on social media. Like it at: http://fb.me/moneygramafrica

In detail

How we worked for MoneyGram

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Influencer marketing
Local creators, artists and ambassadors working for brands.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for MoneyGram: MoneyGram Africa - Brand Content - Loïc Dablé · MoneyGram - CAN 2015 · MoneyGram - Ramadan 2015

Work