MoneyGram - CAN 2015

Expertise involved

• Influencer marketing
  Local creators, artists and ambassadors working for brands.
• PR and e-PR
  Press relations, online reputation and thought leadership.
• Websites, apps and experiences
  Websites, mobile apps, games and data-capture experiences.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.