Rehau · 2015

#REHAUTHERAPY

Client: Rehau
Market: France and Europe
Agency: Blue Lions
Expertise: Integrated campaigns Content production Influencer marketing Media buying PR and e-PR Retail and drive-to-store Social media
Sector: Industry
Year: 2015

360° advertising campaign for REHAU Windows – the leader in plastic materials. Campaign set up around the concept of Rehautherapy based on 3 short films talking about the lack of light in a Parisian apartment, a parallel website demonstrating the benefits of having REHAU windows, a Twitter campaign using illustrations, and a street marketing event. Have a look at the films here: http://bit.ly/1SPsDud and the website here: http://rehautherapy.com

In detail

How we worked for Rehau

Expertise involved

Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
Content production
Photo, video, motion and social formats produced locally.
Influencer marketing
Local creators, artists and ambassadors working for brands.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
PR and e-PR
Press relations, online reputation and thought leadership.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

France and Europe

Work carried out France and Europe by SouthNext Group teams.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for Rehau: Rehau Roadshow · #REHAUTHERAPY 2 · Chill with Rehau

Work