AFD · 2019

AFD Lead Campus

Client: AFD
Market: Africa
Agency: Blue Lions
Expertise: Content production Events Film production Influencer marketing PR and e-PR Social media
Sector: Institutions
Year: 2019

Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.

In detail

How we worked for AFD

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Events
Launches, roadshows, booths and brand events.
Film production
TV commercials, brand films and digital films: 500 films produced.
Influencer marketing
Local creators, artists and ambassadors working for brands.
PR and e-PR
Press relations, online reputation and thought leadership.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work