Toyota · 2019

Start Your Impossible

Client: Toyota
Market: Africa
Agency: Blue Lions
Expertise: Content production Film production Influencer marketing Media buying
Sector: Automotive and transport
Year: 2019

Blue Lions is working with Toyota on a global branding campaign across the African continent. We have produced a series of interviews to showcase exceptional people that managed to overcome huge difficulties to achieve success. For this campaign we also managed the online and offline media buying (press/print).

In detail

How we worked for Toyota

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Film production
TV commercials, brand films and digital films: 500 films produced.
Influencer marketing
Local creators, artists and ambassadors working for brands.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work