St Michel - Win A Trip to France Product Launch Campaign

St Michel wanted to launch 2 products, which are already popular in France, into the Middle Eastern market to strengthen its brand and social standing in the region and to diversify its portfolio. The idea: Running a contest with the main prize being a trip to France To implement all of this, St Michel appointed Altavia Blue Lions (ABL), as they have collaborated successfully on various projects in the past. Firstly, from a social angle, Altavia Blue Lions produced a variety of creative organic content to start the campaign.

From teaser videos introducing the new products to the region to sending out hampers filled with the new products to major influencers who shared some exciting reels and images with their followers. To keep our existing followers and potential new followers engaged throughout the campaign we ran the first of two huge contests. All followers had to do was like, comment and share the post to win one of the hampers they had already seen the influencers sharing on their pages earlier in the campaign.

Altavia Blue Lions involved all their departments in this campaign as they designed and printed Gondolas, stickers and wobblers across 10 Spinneys stores across Dubai (POSM). They worked in tandem with Spinneys supermarkets as customers had the opportunity to WIN a trip to France by just purchasing the new products and sending St Michel the receipt through a website ABL had set up. Spinneys were happy to work with the brand and even shared the content ABL produced on their social channels.

In addition to having influencers review the new products earlier in the campaign, we had multiple micro-influencers create content for the chance to Win a trip to France. The best ones have been shared on social platforms, helping St Michel gain multiple views and high engagement.