Lactalis · 2019

Président African Recipes

Client: Lactalis
Market: Africa
Agency: Blue Lions
Expertise: Content production Influencer marketing Media buying Social media
Sector: Food and beverage
Year: 2019

Lactalis has trusted Blue Lions to launch and manage social media channels for their leading camembert brand: Président. You can find creative recipes on a dedicated Facebook page and listen to Karelle, one of the leading food influencers in West & Central Africa.

In detail

How we worked for Lactalis

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Influencer marketing
Local creators, artists and ambassadors working for brands.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work