BIC · 2019

BIC Kids Evolution

Client: BIC
Market: United Arab Emirates Africa
Agency: Blue Lions
Expertise: Integrated campaigns Film production
Sector: Consumer products and services
Year: 2019

BIC has asked us to create a campaign for MENA and SSA to promote products from their Kids Evolution line. We have produced 3 films x 2 main zones (MENA & SSA) that will be broadcast digitally and on TV across the African continent and the Middle-East.

In detail

How we worked for BIC

Expertise involved

Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
Film production
TV commercials, brand films and digital films: 500 films produced.

The market

United Arab Emirates

Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work