CFAO Motors · 2019

Toyota RAV4 launch

Client: CFAO Motors
Market: Africa
Agency: Blue Lions
Expertise: Integrated campaigns Content production Retail and drive-to-store
Sector: Automotive and transport
Year: 2019

CFAO Motors has trusted Blue Lions to create a new campaign for the launch of their new RAV-4 across the African continent. Beyond the global claim and key visuals, we have helped CFAO Motors produce all the POS materials for this exciting new vehicle.

In detail

How we worked for CFAO Motors

Expertise involved

Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
Content production
Photo, video, motion and social formats produced locally.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for CFAO Motors: Ebène Afrique

Work