Leader Price

Expertise involved

• Content production
  Photo, video, motion and social formats produced locally.
• Events
  Launches, roadshows, booths and brand events.
• Film production
  TV commercials, brand films and digital films: 500 films produced.
• Media buying
  Digital, TV, radio and outdoor: planning and buying at the right price.
• Retail and drive-to-store
  Point-of-sale activation, POS materials and field operations.
• Social media
  Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's digital and communications agency in Abidjan. It creates 360° campaigns, manages social media and influence, produces films and buys media for brands such as Betclic, Société Ivoirienne de Banque, Leader Price, Unilever and Canal+.

The agency

Blue Lions Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's communications and digital advertising agency in Abidjan. From Cocody, the team designs and produces 360° campaigns, films, social media content, influence and media buying for Côte d'Ivoire, Senegal and Central Africa.