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Leroy Merlin · 2008

Leroy Merlin - Agency of record since 2008

Leroy Merlin - Agency of record since 2008

All work

Client
Leroy Merlin
Market
Reunion Island
Agency
Court Circuit
Expertise
Brand strategyIntegrated campaignsMedia buyingRetail and drive-to-storeEvents
Sector
Retail
Year
2008

Since 2008, Court Circuit has supported Leroy Merlin in Reunion Island: strategic consulting, creative, budget and campaign management in media and non-media, digital platform, door-drop catalogues, store launches, infomercials and product demonstration events. The poster campaign won first prize at the 2025 Créatives awards.

In detail

How we worked for Leroy Merlin

Expertise involved

  • Brand strategy
    Positioning, brand platform and identity adapted to each market.
  • Integrated campaigns
    One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
  • Media buying
    Digital, TV, radio and outdoor: planning and buying at the right price.
  • Retail and drive-to-store
    Point-of-sale activation, POS materials and field operations.
  • Events
    Launches, roadshows, booths and brand events.

The market

Reunion Island

In Reunion Island, SouthNext Group brings together two agencies: Facto, the creative boutique, and Court Circuit, the agency for local brands and retailers. They support clients including Brasseries de Bourbon, Rhum Charrette and KFC with strategy, campaigns, packaging, social media and activations.

Our teams in this market

The agency

Court Circuit Reunion

From Saint-Denis, Court Circuit Reunion connects local brands and retailers to the people of Reunion Island: advertising, outdoor, TV, PR, retail and social media. The agency was named agency of the year in Reunion Island at the 2025 Créatives awards.

Discover

Next project

Jina - Agency of record since 2005 ↗

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