Waraba · 2017

Waraba

Client: Waraba
Market: Côte d'Ivoire
Agency: Blue Lions
Expertise: Content production Events Media buying Retail and drive-to-store Social media
Sector: Food and beverage
Year: 2017

In the Ivory Coast, Blue Lions is working with SNCV to manage communications for Waraba, the country’s biggest biscuit brand.

In detail

How we worked for Waraba

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Events
Launches, roadshows, booths and brand events.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's digital and communications agency in Abidjan. It creates 360° campaigns, manages social media and influence, produces films and buys media for brands such as Betclic, Société Ivoirienne de Banque, Leader Price, Unilever and Canal+.

Our teams in this market

The agency

Blue Lions Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's communications and digital advertising agency in Abidjan. From Cocody, the team designs and produces 360° campaigns, films, social media content, influence and media buying for Côte d'Ivoire, Senegal and Central Africa.

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Work