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Bel · 2017

The Laughing Cow (Bel)

The Laughing Cow (Bel)

All work

Client
Bel
Market
South Africa
Agency
Blue Lions
Expertise
Content productionEventsInfluencer marketingMedia buyingRetail and drive-to-storeSocial media
Sector
Food and beverage
Year
2017

Blue Lions is partnering with the Bel Group to manage The Laughing Cow’s digital and offline activations across South-Africa through very innovative VR events.

In detail

How we worked for Bel

Expertise involved

  • Content production
    Photo, video, motion and social formats produced locally.
  • Events
    Launches, roadshows, booths and brand events.
  • Influencer marketing
    Local creators, artists and ambassadors working for brands.
  • Media buying
    Digital, TV, radio and outdoor: planning and buying at the right price.
  • Retail and drive-to-store
    Point-of-sale activation, POS materials and field operations.
  • Social media
    Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

South Africa

Blue Lions South Africa, based in Johannesburg, supports SouthNext Group's brands in the South African market and Southern Africa.

Our teams in this market

The agency

Blue Lions South Africa

From Johannesburg, Blue Lions South Africa supports brands addressing the South African market and Southern Africa.

Discover

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Yves Rocher ↗

Contact

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