KFC – 360°

Strategic advice, design/creation of operations (launch, restaurant openings, product launches, Community Management and editing.

Michelin Safe Mobility

Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate. The Michelin Man was also present.

Kiabi Drive to Store Dakar

How-to develop notoriety and in-store traffic for Kiabi in Senegal? By creating the Kiabi Fashion Bus, a bus tour concept that solves the client’s no. 1 problem – transportation – by offering them a shuttle to stores. This created an immersive experience for consumers, but also allowed them to learn about the brand through bus branding. During the trip, passengers were transformed into ambassadors by the hosts, and were provided with promotional coupons to give to friends and family.

Etam Kinshasa Launch

Create an influencer campaign with: Stéphanie Bope, Fatoumata Mbemba, Cynthia Kifuka, and Kinsala Keren around the opening of the Etam’s flagship store in Kinshasa (DRC). The campaign was structured around a teasing and seeding phase, a reveal and a post-activation follow-up to create a long tail effect.

Maybelline Dakar

Create a visible mall activation in Dakar centred on a kiosk designed specifically for the operation.

Toyota RAV4 launch

CFAO Motors has trusted Blue Lions to create a new campaign for the launch of their new RAV-4 across the African continent. Beyond the global claim and key visuals, we have helped CFAO Motors produce all the POS materials for this exciting new vehicle.

Leader Price

GBH group has trusted Blue Lions to manage the launch of Leader Price in the Ivory Coast. It includes social media channels (including Whatsapp), events and ATL copies (TV/Radio/Print).

Ramadan Campaign for Seb/Tefal

Blue Lions helped the Seb Group to build a specific Ramadan campaign for Algeria. Starring TV host and cooking influencer Sherazade, the campaign was broadcast on Samira TV as well as Facebook, and the brands were the most-watched during this period in their category.

The Laughing Cow (Bel)

Blue Lions is partnering with the Bel Group to manage The Laughing Cow’s digital and offline activations across South-Africa through very innovative VR events.

Maybelline Mauritius

Maybelline by l’Oréal in Mauritius and the French DOM-TOM is working with Blue Lions to manage its Facebook, Instagram and Whatsapp digital channels.


In the Ivory Coast, Blue Lions is working with SNCV to manage communications for Waraba, the country’s biggest biscuit brand.