Hello ! We are SouthNext Group an independent agency group for global brands & retailers in the most dynamic markets. With the agencies we own: Blue Lions, Facto, Court-Circuit and Gardeners we work all over Africa / Indian Ocean / Middle-East / Europe to provides our clients with high-quality campaigns. We produce fully integrated campaigns, brand-content and films. We manage, for major brands: strategy, campaigns, content creation, influence, media-buying, events, print and offline campaigns. We are currently located in France (Paris, Annecy, Reunion, Martinique, Mayotte), Morocco, Côte d'Ivoire, South-Africa, Kenya, UAE, Ghana, Mauritius, Madagascar and Switzerland.
Latest projects:
Betclic – Cote d’Ivoire
Betclic – Cote d’Ivoire
Betclic asked us to rethink their 360 presence in Cote d'Ivoire. The result is a series of funny and engaging TV copies around passion but that's not all! We've also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.
Michelin Formula E
Michelin Formula E
Boost engagement for the Michelin brand during the Diriyah Grand Prix (Formula E) and allow for prospect/client data collection by creating a digital mobile game allowing users to race against each other while collecting data.
Brasseries Bourbon – La Dodo lé la
Brasseries Bourbon – La Dodo lé la
How to rejuvenate a Reunion institution that hasn’t changed in 50 years without losing its soul? Change the bottle for one that is more modern and bring it to life by launching special collector editions and reinforce with digital activations.
Rinogrip Imex Pharma
Rinogrip Imex Pharma
How to bring a flagship flu medication back to the forefront? By creating a series of fun and quirky films dealing with the undesirable effects of the flu on the daily lives of west-africans.
Rhum Charrette
Rhum Charrette
Strategic advice, design/creation of operations, limited edition packaging, digital activation.
KFC – 360°
KFC – 360°
Strategic advice, design/creation of operations (launch, restaurant openings, product launches, Community Management and editing.
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