Betclic – Cote d’Ivoire

Betclic asked us to rethink their 360 presence in Cote d’Ivoire. The result is a series of funny and engaging TV copies around passion but that’s not all! We’ve also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.

Brasseries Bourbon – La Dodo lé la

How to rejuvenate a Reunion institution that hasn’t changed in 50 years without losing its soul? Change the bottle for one that is more modern and bring it to life by launching special collector editions and reinforce with digital activations.

KFC – 360°

Strategic advice, design/creation of operations (launch, restaurant openings, product launches, Community Management and editing.

Brasseries Bourbon – Dodo Picnic

We’ve managed to get Brasseries Bourbon the Guinness World Record for the longest picnic table in la Réunion through a never seen before activation where all the core fans of the brands where invited to a crazy picnic in la Réunion.

Michelin Guide Launch

Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection

Garnier Vitamin C

Organize a launch event to promote the Garnier Vitamin C Serum in different countries: DRC, Senegal, Cameroon and Gabon… Help discover the new Garnier skincare product, and above all generate enthusiasm around the new serum’s launch through the use of influencers and content creators invited to the events.

Betclic Gbaka Project

To raise a massive level of awareness following our TV campaigns we’ve worked with Betclic in order to paint hundreds of Gbaka (collective taxis) for a never seen before activation!

Michelin Safe Mobility

Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate. The Michelin Man was also present.

Kiabi Drive to Store Dakar

Kiabi Drive to Store Dakar

How-to develop notoriety and in-store traffic for Kiabi in Senegal? By creating the Kiabi Fashion Bus, a bus tour concept that solves the client’s no. 1 problem – transportation – by offering them a shuttle to stores. This created an immersive experience for consumers, but also allowed them to learn about the brand through bus branding. During the trip, passengers were transformed into ambassadors by the hosts, and were provided with promotional coupons to give to friends and family.

Etam Kinshasa Launch

Create an influencer campaign with: Stéphanie Bope, Fatoumata Mbemba, Cynthia Kifuka, and Kinsala Keren around the opening of the Etam’s flagship store in Kinshasa (DRC). The campaign was structured around a teasing and seeding phase, a reveal and a post-activation follow-up to create a long tail effect.

Maybelline Dakar

Create a visible mall activation in Dakar centred on a kiosk designed specifically for the operation.

AFD Lead Campus

Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.

Leader Price

GBH group has trusted Blue Lions to manage the launch of Leader Price in the Ivory Coast. It includes social media channels (including Whatsapp), events and ATL copies (TV/Radio/Print).

Legrand DataCloud Event

Blue Lions built a booth for one of the world’s biggest suppliers of electrical solutions: Legrand. The booth was on display during the DataCloud Event in Accra, Ghana.

Ashok Leyland

Ashok Leyland has trusted Blue Lions to manage the launch of its new range of trucks in the Ivory Coast. The launch included an event as well as digital and public relations.

Rehau Roadshow

Blue Lions and Rehau are putting together an incredible roadshow to showcase Rehau’s new products using physical and digital activations.

The Laughing Cow (Bel)

Blue Lions is partnering with the Bel Group to manage The Laughing Cow’s digital and offline activations across South-Africa through very innovative VR events.

Waraba

In the Ivory Coast, Blue Lions is working with SNCV to manage communications for Waraba, the country’s biggest biscuit brand.

Miss Mixa 2017

Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.

Euler-Hermes

Euler-Hermes

In Casablanca, Blue Lions prepared the 4th Edition of “l’Observatoire International du Commerce” for Euler-Hermes. It took care of event setup and management, PR and e-PR, partner identification…

Novotel Abidjan

Blue Lions organized a New Year’s Eve party at Novotel where hundreds of guests came together for a event based on a mysterious theme…

Miss Mixa 2016

Miss Mixa 2016

In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.

#isinoël

#isinoël

Christmas campaign for Isilines (Transdev group). By transforming the Paris Gallieni bus station into a Christmas wonderland, we offered astonished passengers a journey they won’t forget. This campaign went viral on Youtube and Facebook, creating hundreds of thousands of views.

Chill with Rehau

To push the #REHAUTHERAPY concept a bit further, we set up 3 relaxation bubbles in the middle of the biggest French train station, the Gare de Lyon. During a full week, thousands of people saw the new product range and had the opportunity to discover what they’re all about for themselves.