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Betclic asked us to rethink their 360 presence in Cote d’Ivoire. The result is a series of funny and engaging TV copies around passion but that’s not all! We’ve also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.
How to rejuvenate a Reunion institution that hasn’t changed in 50 years without losing its soul? Change the bottle for one that is more modern and bring it to life by launching special collector editions and reinforce with digital activations.
How to bring a flagship flu medication back to the forefront? By creating a series of fun and quirky films dealing with the undesirable effects of the flu on the daily lives of west-africans.
Strategic advice, design/creation of operations, limited edition packaging, digital activation.
Strategic advice, design/creation of operations (launch, restaurant openings, product launches, Community Management and editing.
Advice, design/creation of image and activation campaigns, story-telling, media application and in-store dramatization for the Reunion-based condiment brand Corbeille d’Or (oil and sauces).
Strategic advice, design/creation, web design, Brand film, OP Trade, street marketing.
How-to communicate about the new Pan-African lottery while making the African lottery accessible to consumers? By creating a TV copy promoting the Pan-African lottery. A film with the goal of discovery through humour without overly evoking money, AfricaMillions as well as the possible winnings.
BIC has asked us to create a campaign for MENA and SSA to promote products from their Kids Evolution line. We have produced 3 films x 2 main zones (MENA & SSA) that will be broadcast digitally and on TV across the African continent and the Middle-East.
CFAO Motors has trusted Blue Lions to create a new campaign for the launch of their new RAV-4 across the African continent. Beyond the global claim and key visuals, we have helped CFAO Motors produce all the POS materials for this exciting new vehicle.
Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.
In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.
Rehau has trusted us with the launch of the second season of #REHAUTHERAPY across Europe. 360° advertising campaign for REHAU Windows – leader in plastic materials. B2C campaign set up around the concept of Rehautherapy. Shooting of 3 movies, digital activations and e-PR. Have a look at the films here: watch the films on YouTube and check out the website here: http://rehautherapy.com
To push the #REHAUTHERAPY concept a bit further, we set up 3 relaxation bubbles in the middle of the biggest French train station, the Gare de Lyon. During a full week, thousands of people saw the new product range and had the opportunity to discover what they’re all about for themselves.
360° advertising campaign for REHAU Windows – the leader in plastic materials. Campaign set up around the concept of Rehautherapy based on 3 short films talking about the lack of light in a Parisian apartment, a parallel website demonstrating the benefits of having REHAU windows, a Twitter campaign using illustrations, and a street marketing event. Have a look at the films here: http://bit.ly/1SPsDud and the website here: http://rehautherapy.com
