How to bring a flagship flu medication back to the forefront? By creating a series of fun and quirky films dealing with the undesirable effects of the flu on the daily lives of west-africans.
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360° Campaign - Content Production - Drive-to-Store - Event - Film Production - Influence - Media Buying - Mobile App - Point of Sale Materials / PLV - PR/e-PR - Ramadan - Social Media - Website ProductionHow to bring a flagship flu medication back to the forefront? By creating a series of fun and quirky films dealing with the undesirable effects of the flu on the daily lives of west-africans.
Pharma5, one of the biggest African biopharmaceutical companies, is working with Blue Lions to manage their digital channels.