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Organize a launch event to promote the Garnier Vitamin C Serum in different countries: DRC, Senegal, Cameroon and Gabon… Help discover the new Garnier skincare product, and above all generate enthusiasm around the new serum’s launch through the use of influencers and content creators invited to the events.
Raise interest among internet users for the brand and star products using influencers and a contest. Scope influencers (Senegal, Benin, Cameroon, Congo and DRC) produced a step-by-step video using RAL. They incited consumers to go a Maybelline POS to win a romantic getaway.
Create a dedicated song for the launch of the 2021 Miss Mixa contest. The song was sung by MAYA, a Senegalese star singer. The song’s goal is to promote the natural beauty of African women and promote their different skin complexions.
Create a visible mall activation in Dakar centred on a kiosk designed specifically for the operation.
CFAO is working with Blue Lions to manage its Ebène Facebook page. We are producing content and buying media to increase the brand’s overall reach.
Calor (Seb Group) has trusted Blue Lions to build an influencer campaign in Algeria to promote their latest smoothing brush. The results? More than 1 million organic views!
L’Oréal is working with Blue Lions to position Garnier, one of its leading brands, on the African continent through social media and digital activations.
Blue Lions is working with Yves Rocher in North-Africa, increasing their social media presence through local brand content production and community management!
Softsheen Carson is working with Blue Lions to manage their Dark and Lovely social media channels in French-speaking Africa.
Maybelline by l’Oréal in Mauritius and the French DOM-TOM is working with Blue Lions to manage its Facebook, Instagram and Whatsapp digital channels.
Unilever is working with Blue Lions for its Ivory Coast-based soap brand BF. Blue Lions is managing its digital channels.
Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.
In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.
Blue Lions is working with Unilever to manage Rexona’s digital assets in West Africa. By building fresh and integrated activations, we are working hard on brand awareness.
L’Oréal has trusted Blue Lions with the launch and management of the Maybelline New York Africa Facebook page. Take a look here and don’t forget to like it: https://fb.me/MaybellineAfrique
Mixa trusted Blue Lions with the launch and management of its Facebook page dedicated to francophone Africa. The page provides great advice and daily doses of life-inspiring content to a super-engaged community. Visual and content production is custom-made for western and central Africa! Have a look here and don’t forget to like it: http://fb.me/MixaAfrique
Shot in (awesome) Johannesburg 🙂
Dark and Lovely (Softsheen Carson/L’Oréal) trusted Blue Lions to produce a series of 16 videos in 4 countries: Nigeria, Ghana, Kenya and South Africa. Staring top influencers (in every market – cast by the agency) and local star hairstylists, these videos are the first to provide high-quality hair content on YouTube to consumers in these markets. Click here for a look: http://bit.ly/1LJ2MQk
