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Betclic asked us to rethink their 360 presence in Cote d’Ivoire. The result is a series of funny and engaging TV copies around passion but that’s not all! We’ve also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.
Boost engagement for the Michelin brand during the Diriyah Grand Prix (Formula E) and allow for prospect/client data collection by creating a digital mobile game allowing users to race against each other while collecting data.
How to rejuvenate a Reunion institution that hasn’t changed in 50 years without losing its soul? Change the bottle for one that is more modern and bring it to life by launching special collector editions and reinforce with digital activations.
How to bring a flagship flu medication back to the forefront? By creating a series of fun and quirky films dealing with the undesirable effects of the flu on the daily lives of west-africans.
Strategic advice, design/creation of operations, limited edition packaging, digital activation.
Strategic advice, design/creation of operations (launch, restaurant openings, product launches, Community Management and editing.
Advice, design/creation of image and activation campaigns, story-telling, media application and in-store dramatization for the Reunion-based condiment brand Corbeille d’Or (oil and sauces).
Strategic advice, design/creation, web design, Brand film, OP Trade, street marketing.
Improve Hennessy brand notoriety in Cote d’Ivoire and Ghana to a premium, male and urban target through a programmatic campaign fully built by the agency.
How to standardize SAF-INSTANT branding through the creation of a dedicated approach for Africa? We’ve created a global charter to be used by local agencies in order to get more consistency on the content produced even locally.
How to increase notoriety of the Laicran Facebook page, Senegalese milk market leader? Launch a contest during important 2023 local holidays: Saint Valentine’s Day, Ramadan, Eid.
We’ve managed to get Brasseries Bourbon the Guinness World Record for the longest picnic table in la Réunion through a never seen before activation where all the core fans of the brands where invited to a crazy picnic in la Réunion.
Strategic advice and design/creation of 360° online and offline campaigns, editing, Community Management.
Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection
Organize a launch event to promote the Garnier Vitamin C Serum in different countries: DRC, Senegal, Cameroon and Gabon… Help discover the new Garnier skincare product, and above all generate enthusiasm around the new serum’s launch through the use of influencers and content creators invited to the events.
Raise interest among internet users for the brand and star products using influencers and a contest. Scope influencers (Senegal, Benin, Cameroon, Congo and DRC) produced a step-by-step video using RAL. They incited consumers to go a Maybelline POS to win a romantic getaway.
To raise a massive level of awareness following our TV campaigns we’ve worked with Betclic in order to paint hundreds of Gbaka (collective taxis) for a never seen before activation!
Raise awareness and interest in the Dakar Rally in Saudi Arabia and in BFGoodrich as official tire sponsor. Our approach: bring 5 major influencers with off-road and car racing experience to Saudi Arabia to cover the event. The influencers recieved VIP experiences, such as Jeep outings in the desert with new BFGoodrich tires, meetings with rally pilots and an introduction to the rally structure and navigation. We also proposed an RSE activation to remove used tires that the pilots usually abandon in the desert.
Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate. The Michelin Man was also present.
Promote the Morocco Rally, last official race before Dakar, for which BFGoodrich is the exclusive partner.
Promote the event by allowing rally fans to follow a race with the BFGoodrich teams.
How-to communicate about the new Pan-African lottery while making the African lottery accessible to consumers? By creating a TV copy promoting the Pan-African lottery. A film with the goal of discovery through humour without overly evoking money, AfricaMillions as well as the possible winnings.
How-to develop notoriety and in-store traffic for Kiabi in Senegal? By creating the Kiabi Fashion Bus, a bus tour concept that solves the client’s no. 1 problem – transportation – by offering them a shuttle to stores. This created an immersive experience for consumers, but also allowed them to learn about the brand through bus branding. During the trip, passengers were transformed into ambassadors by the hosts, and were provided with promotional coupons to give to friends and family.
Create a dedicated song for the launch of the 2021 Miss Mixa contest. The song was sung by MAYA, a Senegalese star singer. The song’s goal is to promote the natural beauty of African women and promote their different skin complexions.
Create an influencer campaign with: Stéphanie Bope, Fatoumata Mbemba, Cynthia Kifuka, and Kinsala Keren around the opening of the Etam’s flagship store in Kinshasa (DRC). The campaign was structured around a teasing and seeding phase, a reveal and a post-activation follow-up to create a long tail effect.
Create a visible mall activation in Dakar centred on a kiosk designed specifically for the operation.
Seb Group asked us to create a viral campaign to push their Tefal fan product during the mosquito season in Cote d’Ivoire. Blue Lions came up with a plan that involved a hit song from a major Ivorian artist: Serge Beynaud and a video-clip that would work as a commercial and a clip everyone would watch.
Blue Lions is working with Toyota on a global branding campaign across the African continent. We have produced a series of interviews to showcase exceptional people that managed to overcome huge difficulties to achieve success. For this campaign we also managed the online and offline media buying (press/print).
BIC has asked us to create a campaign for MENA and SSA to promote products from their Kids Evolution line. We have produced 3 films x 2 main zones (MENA & SSA) that will be broadcast digitally and on TV across the African continent and the Middle-East.
CFAO is working with Blue Lions to manage its Ebène Facebook page. We are producing content and buying media to increase the brand’s overall reach.
Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.
CFAO Motors has trusted Blue Lions to create a new campaign for the launch of their new RAV-4 across the African continent. Beyond the global claim and key visuals, we have helped CFAO Motors produce all the POS materials for this exciting new vehicle.
GBH group has trusted Blue Lions to manage the launch of Leader Price in the Ivory Coast. It includes social media channels (including Whatsapp), events and ATL copies (TV/Radio/Print).
The SIB (Société Ivorienne de Banque) is working with Blue Lions to manage their social media channels to become one of the leading digital-friendly banks in the Ivory Coast.
Blue Lions’ Abidjan team is managing the A+ Ivoire Facebook channel! A+ Ivoire is one of the leading Ivorian TV channels (but it’s also watched all across the region).
Lactalis has trusted Blue Lions to launch and manage social media channels for their leading camembert brand: Président. You can find creative recipes on a dedicated Facebook page and listen to Karelle, one of the leading food influencers in West & Central Africa.
Blue Lions is managing Ballantine’s social channels in order to increase engagement and reach new horizons.
Blue Lions Morocco is working closely with Pernod Ricard to produce crafty content for The Blend Society platform, an exclusive club for epicureans.
Castel Frères has trusted Blue Lions to manage content production and media buying for their Facebook channel in West & Central Africa.
Blue Lions built a booth for one of the world’s biggest suppliers of electrical solutions: Legrand. The booth was on display during the DataCloud Event in Accra, Ghana.
Thema has trusted Blue Lions to manage their social media channels, including Nollywood TV, the digital counterpart of its TV channel. Since Nollywood TV is one of the most trendy channels in Africa, Blue Lions is very proud to produce content and help improve its overall reach and engagement.
Blue Lions launched and is managing the Tefal Algeria Facebook page for the Seb Group, including recipe production, media buying and global content production.
Calor (Seb Group) has trusted Blue Lions to build an influencer campaign in Algeria to promote their latest smoothing brush. The results? More than 1 million organic views!
Blue Lions helped the Seb Group to build a specific Ramadan campaign for Algeria. Starring TV host and cooking influencer Sherazade, the campaign was broadcast on Samira TV as well as Facebook, and the brands were the most-watched during this period in their category.
Ashok Leyland has trusted Blue Lions to manage the launch of its new range of trucks in the Ivory Coast. The launch included an event as well as digital and public relations.
Blue Lions and Rehau are putting together an incredible roadshow to showcase Rehau’s new products using physical and digital activations.
L’Oréal is working with Blue Lions to position Garnier, one of its leading brands, on the African continent through social media and digital activations.
SFA has trusted Blue Lions to create the communications strategy for its Middle East digital presence with a focus on the Big5 event.
Pullman Abidjan is trusting Blue Lions to manage their social media strategy during their major renovations.
Blue Lions is managing the social media strategy for La Croissanterie, a fast-food chain in West-Africa.
Renault Trucks is trusting Blue Lions with its digital and social media strategy across the African continent to improve brand awareness and conversion rates.
Blue Lions is partnering with the Bel Group to manage The Laughing Cow’s digital and offline activations across South-Africa through very innovative VR events.
Baloon is a new insurance player in the Ivory Coast. It aims to disrupt the market! As such, they have partnered with Blue Lions for its country launch.
Blue Lions is helping Meilleur Taux in Morocco with their digital communications.
Blue Lions is working with Yves Rocher in North-Africa, increasing their social media presence through local brand content production and community management!
Softsheen Carson is working with Blue Lions to manage their Dark and Lovely social media channels in French-speaking Africa.
Maybelline by l’Oréal in Mauritius and the French DOM-TOM is working with Blue Lions to manage its Facebook, Instagram and Whatsapp digital channels.
Unilever is working with Blue Lions for its Ivory Coast-based soap brand BF. Blue Lions is managing its digital channels.
In the Ivory Coast, Blue Lions is working with SNCV to manage communications for Waraba, the country’s biggest biscuit brand.
Pharma5, one of the biggest African biopharmaceutical companies, is working with Blue Lions to manage their digital channels.
Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.
GNV is the leading ferry company transporting passengers and cars between North-Africa and Europe. Blue Lions helps them with their digital presence and digital media planning.
We are helping CloseUp (Unilever) to get closer to its community by feeding them with awesome content daily.
In Casablanca, Blue Lions prepared the 4th Edition of “l’Observatoire International du Commerce” for Euler-Hermes. It took care of event setup and management, PR and e-PR, partner identification…
Blue Lions is working together with Renault Ivory Coast to develop their digital presence and create a strong bond with their clients and leads.
Blue Lions organized a New Year’s Eve party at Novotel where hundreds of guests came together for a event based on a mysterious theme…
Blue Lions is working closely with Radisson Blu in West Africa to set up their digital presence.
In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.
Blue Lions is working with Unilever to manage Rexona’s digital assets in West Africa. By building fresh and integrated activations, we are working hard on brand awareness.
We are working with the Afrimalin.com team to set up their digital strategy in West Africa to ensure the successful launch of this amazing website.
Rehau has trusted us with the launch of the second season of #REHAUTHERAPY across Europe. 360° advertising campaign for REHAU Windows – leader in plastic materials. B2C campaign set up around the concept of Rehautherapy. Shooting of 3 movies, digital activations and e-PR. Have a look at the films here: watch the films on YouTube and check out the website here: http://rehautherapy.com
Orange has trusted us with a social media plan dedicated to Africa for the growth of its Orange Football Club app, one of the leading football apps on the market.
Blue Lions covered the Africa CEO Forum using social media channels to broadcast it to those unable to attend this outstanding event in Abidjan.
Yeshi Group trusted Blue Lions with the “premiumization” of one of their most historical brands: Peyrissac. We achieved this goal step-by-step through print and digital campaigns in Abidjan.
Throughout the year, Palmeraie Developpement has trusted Blue Lions with the relaunch of its social media channels and brand content. If you are a die-hard golf fan or just want to take a peek at some gorgeous pictures, like us at: https://fb.me/PalmGolfOurika/
Christmas campaign for Isilines (Transdev group). By transforming the Paris Gallieni bus station into a Christmas wonderland, we offered astonished passengers a journey they won’t forget. This campaign went viral on Youtube and Facebook, creating hundreds of thousands of views.
To push the #REHAUTHERAPY concept a bit further, we set up 3 relaxation bubbles in the middle of the biggest French train station, the Gare de Lyon. During a full week, thousands of people saw the new product range and had the opportunity to discover what they’re all about for themselves.
L’Oréal has trusted Blue Lions with the launch and management of the Maybelline New York Africa Facebook page. Take a look here and don’t forget to like it: https://fb.me/MaybellineAfrique
A series of 16 videos covering cooking for Ramadan with star chef Loïc Dablé. The program received more than 300,000 views on YouTube. Have a look here: http://bit.ly/1Kfblnn
Mixa trusted Blue Lions with the launch and management of its Facebook page dedicated to francophone Africa. The page provides great advice and daily doses of life-inspiring content to a super-engaged community. Visual and content production is custom-made for western and central Africa! Have a look here and don’t forget to like it: http://fb.me/MixaAfrique
Thapelo is a French resort-wear brand that combines the spirit of French couture with innovative and modern design. They trusted Blue Lions with the launch of their new web platform, including the e-shop, fully tailored to international customers. Treat yourself to one of their wonderful pieces here: http://eshop.thapelo-paris.com/
MoneyGram trusted Blue Lions with the launch and management of MoneyGram Africa to raise awareness and develop brand engagement on social media. Like it at: http://fb.me/moneygramafrica
360° advertising campaign for REHAU Windows – the leader in plastic materials. Campaign set up around the concept of Rehautherapy based on 3 short films talking about the lack of light in a Parisian apartment, a parallel website demonstrating the benefits of having REHAU windows, a Twitter campaign using illustrations, and a street marketing event. Have a look at the films here: http://bit.ly/1SPsDud and the website here: http://rehautherapy.com
Shot in (awesome) Johannesburg 🙂
Dark and Lovely (Softsheen Carson/L’Oréal) trusted Blue Lions to produce a series of 16 videos in 4 countries: Nigeria, Ghana, Kenya and South Africa. Staring top influencers (in every market – cast by the agency) and local star hairstylists, these videos are the first to provide high-quality hair content on YouTube to consumers in these markets. Click here for a look: http://bit.ly/1LJ2MQk
Transdev trusted Blue Lions with the management of Eurolines’ social channels to leverage the target’s buying power on social media. Like it at: http://fb.me/Eurolines.France
Blue Lions set up digital activations for MoneyGram Africa based on their Facebook page. An ingredient mixing tool was provided to the community to create brand affinity, and a photo contest was launched based on the Iftar table to empower fans during this particular time of the year. Try our ingredient mixer or share your Iftar table here: https://www.moneygram.com/ramadan
Transdev trusted Blue Lions with the launch of its new national bus service. The agency was in charge of managing the brand’s social channels to leverage the target’s buying power on social media. Love it and like it at: http://fb.me/isilines.officiel or https://instagram.com/isilines.officiel/
