How-to develop notoriety and in-store traffic for Kiabi in Senegal? By creating the Kiabi Fashion Bus, a bus tour concept that solves the client’s no. 1 problem – transportation – by offering them a shuttle to stores. This created an immersive experience for consumers, but also allowed them to learn about the brand through bus branding. During the trip, passengers were transformed into ambassadors by the hosts, and were provided with promotional coupons to give to friends and family.