Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection
Organize a launch event to promote the Garnier Vitamin C Serum in different countries: DRC, Senegal, Cameroon and Gabon… Help discover the new Garnier skincare product, and above all generate enthusiasm around the new serum’s launch through the use of influencers and content creators invited to the events.
Raise interest among internet users for the brand and star products using influencers and a contest. Scope influencers (Senegal, Benin, Cameroon, Congo and DRC) produced a step-by-step video using RAL. They incited consumers to go a Maybelline POS to win a romantic getaway.
Raise awareness and interest in the Dakar Rally in Saudi Arabia and in BFGoodrich as official tire sponsor. Our approach: bring 5 major influencers with off-road and car racing experience to Saudi Arabia to cover the event. The influencers recieved VIP experiences, such as Jeep outings in the desert with new BFGoodrich tires, meetings with rally pilots and an introduction to the rally structure and navigation. We also proposed an RSE activation to remove used tires that the pilots usually abandon in the desert.
Create an influencer campaign with: Stéphanie Bope, Fatoumata Mbemba, Cynthia Kifuka, and Kinsala Keren around the opening of the Etam’s flagship store in Kinshasa (DRC). The campaign was structured around a teasing and seeding phase, a reveal and a post-activation follow-up to create a long tail effect.
Seb Group asked us to create a viral campaign to push their Tefal fan product during the mosquito season in Cote d’Ivoire. Blue Lions came up with a plan that involved a hit song from a major Ivorian artist: Serge Beynaud and a video-clip that would work as a commercial and a clip everyone would watch.
Blue Lions is working with Toyota on a global branding campaign across the African continent. We have produced a series of interviews to showcase exceptional people that managed to overcome huge difficulties to achieve success. For this campaign we also managed the online and offline media buying (press/print).
Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.
Lactalis has trusted Blue Lions to launch and manage social media channels for their leading camembert brand: Président. You can find creative recipes on a dedicated Facebook page and listen to Karelle, one of the leading food influencers in West & Central Africa.
Calor (Seb Group) has trusted Blue Lions to build an influencer campaign in Algeria to promote their latest smoothing brush. The results? More than 1 million organic views!
Blue Lions helped the Seb Group to build a specific Ramadan campaign for Algeria. Starring TV host and cooking influencer Sherazade, the campaign was broadcast on Samira TV as well as Facebook, and the brands were the most-watched during this period in their category.
L’Oréal is working with Blue Lions to position Garnier, one of its leading brands, on the African continent through social media and digital activations.
Pullman Abidjan is trusting Blue Lions to manage their social media strategy during their major renovations.
Blue Lions is partnering with the Bel Group to manage The Laughing Cow’s digital and offline activations across South-Africa through very innovative VR events.
Softsheen Carson is working with Blue Lions to manage their Dark and Lovely social media channels in French-speaking Africa.
Maybelline by l’Oréal in Mauritius and the French DOM-TOM is working with Blue Lions to manage its Facebook, Instagram and Whatsapp digital channels.
Blue Lions organized a New Year’s Eve party at Novotel where hundreds of guests came together for a event based on a mysterious theme…
Blue Lions is working closely with Radisson Blu in West Africa to set up their digital presence.
L’Oréal has trusted Blue Lions with the launch and management of the Maybelline New York Africa Facebook page. Take a look here and don’t forget to like it: https://fb.me/MaybellineAfrique
Mixa trusted Blue Lions with the launch and management of its Facebook page dedicated to francophone Africa. The page provides great advice and daily doses of life-inspiring content to a super-engaged community. Visual and content production is custom-made for western and central Africa! Have a look here and don’t forget to like it: http://fb.me/MixaAfrique
MoneyGram trusted Blue Lions with the launch and management of MoneyGram Africa to raise awareness and develop brand engagement on social media. Like it at: http://fb.me/moneygramafrica
360° advertising campaign for REHAU Windows – the leader in plastic materials. Campaign set up around the concept of Rehautherapy based on 3 short films talking about the lack of light in a Parisian apartment, a parallel website demonstrating the benefits of having REHAU windows, a Twitter campaign using illustrations, and a street marketing event. Have a look at the films here: http://bit.ly/1SPsDud and the website here: http://rehautherapy.com
Dark and Lovely (Softsheen Carson/L’Oréal) trusted Blue Lions to produce a series of 16 videos in 4 countries: Nigeria, Ghana, Kenya and South Africa. Staring top influencers (in every market – cast by the agency) and local star hairstylists, these videos are the first to provide high-quality hair content on YouTube to consumers in these markets. Click here for a look: http://bit.ly/1LJ2MQk
Transdev trusted Blue Lions with the management of Eurolines’ social channels to leverage the target’s buying power on social media. Like it at: http://fb.me/Eurolines.France
Transdev trusted Blue Lions with the launch of its new national bus service. The agency was in charge of managing the brand’s social channels to leverage the target’s buying power on social media. Love it and like it at: http://fb.me/isilines.officiel or https://instagram.com/isilines.officiel/
