If your corporate communication strategy in Africa or the Middle East still relies primarily on a monthly newsletter or cold press releases, you are likely shouting into a void. While email inboxes are overflowing with unread messages, a small green icon has become the true center of gravity for business. From the skyscrapers of Dubai […]
Mandate for Presence: Beyond Commercial Luxury
The Mandate for Presence: Beyond Commercial Luxury When the global landscape becomes complex, the first instinct for many brands is to retreat into silence. However, this is a missed opportunity for leadership. In the Middle East – specifically in markets like Saudi Arabia and the UAE – communication is not merely a commercial act; it […]
Forget Everything You Know About SEO. The New Era of GSO.
More and more, consumers are turning to AI instead of search engines to get answers about products and services. This shift is forcing marketers to rethink their strategies—not just to sell to potential customers, but also to AI systems. Over the past twelve months, consumers have massively migrated from traditional search engines to AI platforms […]
Que dit l’IA de Sidi Ould Tah? Où quand une GSO non pensée engendre une information non maîtrisée.
Le 29 mai 2025 Sidi Ould Tah a été élu à la tête de la Banque Africaine de Développement. Si le successeur d’Akinwumi Adesina est un homme discret et encore peu connu du grand public, ce n’est pas un inconnu pour les IA qui regorgent d’informations à son sujet. Si les informations sont nombreuses, elles […]