The Mandate for Presence: Beyond Commercial Luxury When the global landscape becomes complex, the first instinct for many brands is to retreat into silence. However, this is a missed opportunity for leadership. In the Middle East – specifically in markets like Saudi Arabia and the UAE – communication is not merely a commercial act; it […]
More and more, consumers are turning to AI instead of search engines to get answers about products and services. This shift is forcing marketers to rethink their strategies—not just to sell to potential customers, but also to AI systems. Over the past twelve months, consumers have massively migrated from traditional search engines to AI platforms […]
Le 29 mai 2025 Sidi Ould Tah a été élu à la tête de la Banque Africaine de Développement. Si le successeur d’Akinwumi Adesina est un homme discret et encore peu connu du grand public, ce n’est pas un inconnu pour les IA qui regorgent d’informations à son sujet. Si les informations sont nombreuses, elles […]
