Aumentar el compromiso con la marca Michelin durante el Gran Premio de Diriyah (Fórmula E) y permitir la recopilación de datos de clientes potenciales/actuales mediante la creación de un juego móvil digital que permita a los usuarios competir entre sí mientras recopilan datos.
Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection
Raise awareness and interest in the Dakar Rally in Saudi Arabia and in BFGoodrich as official tire sponsor. Our approach: bring 5 major influencers with off-road and car racing experience to Saudi Arabia to cover the event. The influencers recieved VIP experiences, such as Jeep outings in the desert with new BFGoodrich tires, meetings with rally pilots and an introduction to the rally structure and navigation. We also proposed an RSE activation to remove used tires that the pilots usually abandon in the desert.
Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate. The Michelin Man was also present.
Promote the Morocco Rally, last official race before Dakar, for which BFGoodrich is the exclusive partner.
Promote the event by allowing rally fans to follow a race with the BFGoodrich teams.
Blue Lions colaborando con Toyota en una campaña de marca global en todo el continente africano. Hemos producido una serie de entrevistas para dar a conocer a personas excepcionales que lograron superar enormes dificultades para alcanzar el éxito. Para esta campaña, también nos hemos encargado de la compra de medios online y offline (prensa/impresos).
CFAO Motors has trusted Blue Lions to create a new campaign for the launch of their new RAV-4 across the African continent. Beyond the global claim and key visuals, we have helped CFAO Motors produce all the POS materials for this exciting new vehicle.
We completed a digital study a few weeks ago to get to know more about the behaviour of consumers regarding car buying in French-speaking West-Africa. Don’t hesitate to share and talk to us about it: [email protected].
Ashok Leyland has trusted Blue Lions to manage the launch of its new range of trucks in the Ivory Coast. The launch included an event as well as digital and public relations.
Renault Trucks confía en Blue Lions su estrategia digital y en redes sociales en todo el continente africano con el fin de mejorar el reconocimiento de marca y las tasas de conversión.
GNV es la empresa líder en transporte marítimo de pasajeros y vehículos entre el norte de África y Europa. Blue Lions les Blue Lions con su presencia digital y la planificación de medios digitales.
Blue Lions colaborando con Renault Costa de Marfil para desarrollar su presencia digital y crear un vínculo sólido con sus clientes y clientes potenciales.
Christmas campaign for Isilines (Transdev group). By transforming the Paris Gallieni bus station into a Christmas wonderland, we offered astonished passengers a journey they won’t forget. This campaign went viral on Youtube and Facebook, creating hundreds of thousands of views.
Transdev confió Blue Lions la gestión de los canales sociales de Eurolines para aprovechar el poder de compra del público objetivo en las redes sociales. Dale a «Me gusta» en: http://fb.me/Eurolines.France
Transdev confió Blue Lions el lanzamiento de su nuevo servicio nacional de autobuses. La agencia se encargó de gestionar los canales sociales de la marca para aprovechar el poder adquisitivo del público objetivo en las redes sociales. Dale a «Me gusta» en: http://fb.me/isilines.officiel o https://instagram.com/isilines.officiel/
