Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection
Organize a launch event to promote the Garnier Vitamin C Serum in different countries: DRC, Senegal, Cameroon and Gabon… Help discover the new Garnier skincare product, and above all generate enthusiasm around the new serum’s launch through the use of influencers and content creators invited to the events.
Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.
Baloon es una nueva aseguradora en Costa de Marfil. ¡Su objetivo es revolucionar el mercado! Para ello, se ha asociado con Blue Lions su lanzamiento en el país.
Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.
GNV es la empresa líder en transporte marítimo de pasajeros y vehículos entre el norte de África y Europa. Blue Lions les Blue Lions con su presencia digital y la planificación de medios digitales.
In Casablanca, Blue Lions prepared the 4th Edition of “l’Observatoire International du Commerce” for Euler-Hermes. It took care of event setup and management, PR and e-PR, partner identification…
Blue Lions colaborando estrechamente con Radisson Blu en África Occidental para establecer su presencia digital.
In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.
Rehau has trusted us with the launch of the second season of #REHAUTHERAPY across Europe. 360° advertising campaign for REHAU Windows – leader in plastic materials. B2C campaign set up around the concept of Rehautherapy. Shooting of 3 movies, digital activations and e-PR. Have a look at the films here: watch the films on YouTube and check out the website here: http://rehautherapy.com
To push the #REHAUTHERAPY concept a bit further, we set up 3 relaxation bubbles in the middle of the biggest French train station, the Gare de Lyon. During a full week, thousands of people saw the new product range and had the opportunity to discover what they’re all about for themselves.
L'Oréal ha confiado Blue Lions el lanzamiento y la gestión de la página de Facebook de Maybelline New York África. Échale un vistazo aquí y no olvides darle a «Me gusta»: https://fb.me/MaybellineAfrique
Campaña publicitaria de 360° para REHAU Windows, líder en materiales plásticos. La campaña se articula en torno al concepto de «Rehauterapy» y se basa en tres cortometrajes que hablan de la falta de luz en un apartamento parisino, un sitio web paralelo que muestra las ventajas de tener ventanas REHAU, una campaña en Twitter con ilustraciones y un evento de marketing callejero. Echa un vistazo a los cortometrajes aquí: http://bit.ly/1SPsDud y al sitio web aquí: http://rehautherapy.com
