Betclic asked us to rethink their 360 presence in Cote d’Ivoire. The result is a series of funny and engaging TV copies around passion but that’s not all! We’ve also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.
¿Cómo volver a poner en primer plano un medicamento estrella contra la gripe? Creando una serie de vídeos divertidos y extravagantes que tratan sobre los efectos indeseables de la gripe en la vida cotidiana de los africanos occidentales.
Asesoramiento estratégico, diseño/creación de operaciones (lanzamientos, aperturas de restaurantes, lanzamientos de productos, gestión de comunidades y edición).
Advice, design/creation of image and activation campaigns, story-telling, media application and in-store dramatization for the Reunion-based condiment brand Corbeille d’Or (oil and sauces).
Strategic advice, design/creation, web design, Brand film, OP Trade, street marketing.
¿Cómo comunicar la nueva lotería panafricana y, al mismo tiempo, hacerla accesible a los consumidores? Creando un anuncio televisivo que promocione la lotería panafricana. Una película con el objetivo de descubrirla a través del humor, sin evocar excesivamente el dinero, AfricaMillions y las posibles ganancias.
Create a dedicated song for the launch of the 2021 Miss Mixa contest. The song was sung by MAYA, a Senegalese star singer. The song’s goal is to promote the natural beauty of African women and promote their different skin complexions.
El Grupo Seb nos pidió que creáramos una campaña viral para promocionar su ventilador Tefal durante la temporada de mosquitos en Costa de Marfil. Blue Lions un plan que incluía una canción de éxito de un importante artista marfileño: Serge Beynaud, y un videoclip que funcionaría como anuncio y como clip que todo el mundo vería.
Blue Lions colaborando con Toyota en una campaña de marca global en todo el continente africano. Hemos producido una serie de entrevistas para dar a conocer a personas excepcionales que lograron superar enormes dificultades para alcanzar el éxito. Para esta campaña, también nos hemos encargado de la compra de medios online y offline (prensa/impresos).
BIC has asked us to create a campaign for MENA and SSA to promote products from their Kids Evolution line. We have produced 3 films x 2 main zones (MENA & SSA) that will be broadcast digitally and on TV across the African continent and the Middle-East.
Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.
El grupo GBH ha confiado en Blue Lions gestionar el lanzamiento de Leader Price en Costa de Marfil. Esto incluye canales de redes sociales (incluido Whatsapp), eventos y copias ATL (TV/Radio/Prensa escrita).
Blue Lions Morocco is working closely with Pernod Ricard to produce crafty content for The Blend Society platform, an exclusive club for epicureans.
Blue Lions al Grupo Seb a crear una campaña específica para el Ramadán en Argelia. Protagonizada por la presentadora de televisión e influencer culinaria Sherazade, la campaña se emitió en Samira TV y en Facebook, y las marcas fueron las más vistas durante este periodo en su categoría.
Softsheen Carson está colaborando con Blue Lions gestionar sus canales de redes sociales Dark and Lovely en el África francófona.
Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.
Blue Lions colaborando estrechamente con Radisson Blu en África Occidental para establecer su presencia digital.
In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.
Rehau has trusted us with the launch of the second season of #REHAUTHERAPY across Europe. 360° advertising campaign for REHAU Windows – leader in plastic materials. B2C campaign set up around the concept of Rehautherapy. Shooting of 3 movies, digital activations and e-PR. Have a look at the films here: watch the films on YouTube and check out the website here: http://rehautherapy.com
Christmas campaign for Isilines (Transdev group). By transforming the Paris Gallieni bus station into a Christmas wonderland, we offered astonished passengers a journey they won’t forget. This campaign went viral on Youtube and Facebook, creating hundreds of thousands of views.
A series of 16 videos covering cooking for Ramadan with star chef Loïc Dablé. The program received more than 300,000 views on YouTube. Have a look here: http://bit.ly/1Kfblnn
Shot in (awesome) Johannesburg 🙂
Dark and Lovely (Softsheen Carson/L’Oréal) trusted Blue Lions to produce a series of 16 videos in 4 countries: Nigeria, Ghana, Kenya and South Africa. Staring top influencers (in every market – cast by the agency) and local star hairstylists, these videos are the first to provide high-quality hair content on YouTube to consumers in these markets. Click here for a look: http://bit.ly/1LJ2MQk
Blue Lions set up digital activations for MoneyGram Africa based on their Facebook page. An ingredient mixing tool was provided to the community to create brand affinity, and a photo contest was launched based on the Iftar table to empower fans during this particular time of the year. Try our ingredient mixer or share your Iftar table here: https://www.moneygram.com/ramadan
