Betclic asked us to rethink their 360 presence in Cote d’Ivoire. The result is a series of funny and engaging TV copies around passion but that’s not all! We’ve also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.
¿Cómo rejuvenecer una institución de Reunion que no ha cambiado en 50 años sin perder su esencia? Cambiar la botella por una más moderna y darle vida lanzando ediciones especiales para coleccionistas y reforzándola con activaciones digitales.
Asesoramiento estratégico, diseño/creación de operaciones (lanzamientos, aperturas de restaurantes, lanzamientos de productos, gestión de comunidades y edición).
We’ve managed to get Brasseries Bourbon the Guinness World Record for the longest picnic table in la Réunion through a never seen before activation where all the core fans of the brands where invited to a crazy picnic in la Réunion.
Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection
Organize a launch event to promote the Garnier Vitamin C Serum in different countries: DRC, Senegal, Cameroon and Gabon… Help discover the new Garnier skincare product, and above all generate enthusiasm around the new serum’s launch through the use of influencers and content creators invited to the events.
To raise a massive level of awareness following our TV campaigns we’ve worked with Betclic in order to paint hundreds of Gbaka (collective taxis) for a never seen before activation!
Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate. The Michelin Man was also present.
¿Cómo aumentar la notoriedad y el tráfico en las tiendas de Kiabi en Senegal? Creando el Kiabi Fashion Bus, un concepto de tour en autobús que resuelve el principal problema del cliente, el transporte, ofreciéndoles un servicio de traslado a las tiendas. Esto creó una experiencia inmersiva para los consumidores, pero también les permitió conocer la marca a través de la imagen de marca del autobús. Durante el viaje, los anfitriones convirtieron a los pasajeros en embajadores y les proporcionaron cupones promocionales para que los regalaran a sus amigos y familiares.
Create an influencer campaign with: Stéphanie Bope, Fatoumata Mbemba, Cynthia Kifuka, and Kinsala Keren around the opening of the Etam’s flagship store in Kinshasa (DRC). The campaign was structured around a teasing and seeding phase, a reveal and a post-activation follow-up to create a long tail effect.
Create a visible mall activation in Dakar centred on a kiosk designed specifically for the operation.
Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.
El grupo GBH ha confiado en Blue Lions gestionar el lanzamiento de Leader Price en Costa de Marfil. Esto incluye canales de redes sociales (incluido Whatsapp), eventos y copias ATL (TV/Radio/Prensa escrita).
Blue Lions un stand para uno de los mayores proveedores mundiales de soluciones eléctricas: Legrand. El stand se exhibió durante el evento DataCloud en Accra, Ghana.
Ashok Leyland has trusted Blue Lions to manage the launch of its new range of trucks in the Ivory Coast. The launch included an event as well as digital and public relations.
Blue Lions and Rehau are putting together an incredible roadshow to showcase Rehau’s new products using physical and digital activations.
Blue Lions asociado con Bel Group para gestionar las activaciones digitales y offline de La Vaca que Ríe en toda Sudáfrica a través de eventos de realidad virtual muy innovadores.
En Costa de Marfil, Blue Lions con SNCV en la gestión de las comunicaciones de Waraba, la mayor marca de galletas del país.
Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.
In Casablanca, Blue Lions prepared the 4th Edition of “l’Observatoire International du Commerce” for Euler-Hermes. It took care of event setup and management, PR and e-PR, partner identification…
Blue Lions una fiesta de Nochevieja en el Novotel, donde cientos de invitados se reunieron para un evento basado en un tema misterioso...
In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.
Christmas campaign for Isilines (Transdev group). By transforming the Paris Gallieni bus station into a Christmas wonderland, we offered astonished passengers a journey they won’t forget. This campaign went viral on Youtube and Facebook, creating hundreds of thousands of views.
To push the #REHAUTHERAPY concept a bit further, we set up 3 relaxation bubbles in the middle of the biggest French train station, the Gare de Lyon. During a full week, thousands of people saw the new product range and had the opportunity to discover what they’re all about for themselves.
L'Oréal ha confiado Blue Lions el lanzamiento y la gestión de la página de Facebook de Maybelline New York África. Échale un vistazo aquí y no olvides darle a «Me gusta»: https://fb.me/MaybellineAfrique
A series of 16 videos covering cooking for Ramadan with star chef Loïc Dablé. The program received more than 300,000 views on YouTube. Have a look here: http://bit.ly/1Kfblnn
